We share purpose and passion for developing companies into market leaders.

Noam Elharar

Noam Elharar is the founder and managing partner of Attid. He is responsible for overseeing the firm’s sourcing, evaluating, underwriting, and closing new investment opportunities, as well as working closely with portfolio companies on operations and business strategy. 


Noam brings broad and global experience as a business operator with a track record for building strong foundations for long-term sustainable growth and developing companies into market leaders. Noam led teams across diverse organizations, executed growth strategies and operational efficiencies, while fostered strong collaborative culture. Prior to his career in business, Noam served in the military and provided government security services. 


Noam earned his BA from the Hong Kong University of Science and Technology and received his MBA from the University of Chicago Booth School of Business. 

Value Creation Highlights

Building strong foundation for sustainable long-term growth. 

Noam built strong operational foundations across the value-chain to establish a platform that was able to support an extensive 20x growth period. Noam’s continuous improvement approach led to higher operational efficiency, saving $15M+ and eliminating 85% of manual processes by incorporating technology, as well as strengthening the financial positioning with reduced conversion cycle by negotiating attractive trade terms and lower cost of capital, resulted in greater free cash flow and ability to fund growth internally.

Leading transformation.

Noam led a turnaround of underperforming division in a post-merger integration. Focused on rebuilding a team with collaborative culture and trust with customers. Established data-driven inventory management processes for greater control and expanded sales volume through product innovation and line expansion. Resulted in 1.5x sales growth to $30M and 50% gross profit improvement, raising EBITDA margin to 30%, positioning the division for sustainable growth and in preparation for IPO.

Martin Biely

Martin is an active advisor to Attid, focusing on deal sourcing, underwriting, and value creation. 

Martin has over 15 years of experience in delivering returns to investors across private and public markets. In his current role as a Principal at Cartesian Capital Group, a PE firm, Martin manages deals and investments across various industries and serves on the board of multiple portfolio companies. Before joining Cartesian, Martin managed a long/short equity hedge fund, for which he received industry awards based on the delivered returns.

Martin earned his M.Sc. in international finance from the Martin Luther University of Halle-Wittenberg and the University of Economics and received his MBA with High Distinction from the Tuck School of Business at Dartmouth, where he graduated as an Edward Tuck Scholar. Martin is also a CFA charter holder and a Chartered Alternative Investment Analyst.

Value Creation Highlights

Managing complex transactions.

Martin participated in 20 private equity investments, representing hundred of millions of dollars in capital invested.  He manages the entire investment process, including market research, target identification, origination, investment thesis formulation, investment committee presentation, deal structuring, financial modeling, valuation, term sheet and long-form documents negotiation, and financial, legal, and commercial due diligence. Martin led value-creation initiatives via board engagements and secondments to deliver successful exits.

Building the second-largest airline in Argentina.

Martin oversaw the launch of Flybondi, the first low-cost carrier in Argentina, building essential functions of the company. Implemented management systems (ERP, reporting, KPIs, etc.) and processes. Led strategic and commercial initiatives, including ticket pricing strategy, ancillary revenues, marketing and sale. Martin’s continuous improvement approach contributed to Flybondi’s rapid growth from a start-up with a team of 15 to becoming the second-largest airline in Argentina with over 1,300 employees and hundreds of million in revenues.